Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Windsor Town

Windsor is a historic market town based in the country of Berkshire, England UK. It is popularly known as the site of Windsor Castle, which is the official residence of the British Royal Family among various residences. It is located on the River Thames which is 20 miles west of London. Windsor is one of the Berkshire prettiest towns. Windsor has a population nearly about 31,000. Windsor is located 34 km west of Charing Cross, London, 1sss1 km south-east of Maidenhead and 34 km east of the Reading county town. It is famed for its royal connections and history of the royal family. The delightful countryside of Royal Berkshire has surrounded the Windsor town which offers a great trip from the capital. The village of Old Windsor is 3 km to the south which is now known as Windsor; previously it is known as New Windsor to differentiate between both.

Transport

Windsor can be reached without any difficulty by car from several locations in the UK through M4 which is connected to the M5, M25 and M40. Car parks and various other attractions of the town are very well sign-posted. The famous landmark of the Windsor town which is Windsor Castle can be seen while approaching via M4 by car.

Windsor has two railway stations which were constructed in the 19th century namely Windsor and Elton Riverside station which can be reached by London Waterloo station and the other is Windsor and Elton Central railway station which leads to the heart of Windsor.

Windsor town can be reached by air as well from Heathrow, Luton, Stanstead and Gatwick which are the closest airport to Windsor.

Famous Destinations

Windsor town is one of the England’s premier tourist destinations. Windsor has several attractions such as historic buildings, shops, restaurants, etc. Following are some famous tourist attractions:

  1. Windsor Castle: It is truly wonderful and a grand castle built atop a chalk hill. William built this medieval castle after the Norman invasion in 1066. More than 900 years, Castle has served as the British Royals residence.
  2. Legoland Windsor Resort: It is a fun family resort. Legoland Windsor Resort set in the parkland 150 acres. It is a very popular destination that more than two million visitors visit this destination every year. The prominent things of the Legoland resort is a knight-inspired fireworks show, Halloween and Christmas festivals and special events for toddlers.
  3. Windsor Royal Shopping: This shopping place is situated opposite to the Windsor Castle. In 1997, Axa Sun Life purchased the Windsor railway station site, remodelled and enlarged the building of station to become the Shopping Centre. This Windsor Royal Shopping has over 40 exciting shops, restaurants, art and craft market and cafes.
  4. Thames Boat Trips: The Thames River is like a heart of the Windsor. Through boat trips, you can enjoy the several charm sightseeing trips along the river Thames. It takes the passengers to the interesting places like Kingston-upon-Thames.

Education

A three-tier school system is followed in Windsor which renders the state schooling by Royal Borough of Windsor and Maidenhead. For children under the age of 13 three famous schools are Dedworth Middle School, St. Edward’s Royal Free Ecumenical Middle School and Trevelyan Middle School. Two single gender secondary schools are The Windsor Boys School and Windsor Girls School; various independent schools are also operating namely Brigidine School and St. George’s School, Windsor Castle.

Constitution

Windsor and Maidenhead Royal Borough arrange out the operations of the council, and an elected unitary authority manages it. Adam Afriyie who is notable for being the first black Conservative in the House of Commons elected in 2005 General Election is the present Member of Parliament for the Windsor constituency.